Website Maintenance – This is the real important part !!
Think about this…you need to maintain your health, your house, your car, your garden, and all so they look good and don’t stop functioning, right? Your business website needs that same attention and maintenance. The success of your website depends on it, in all aspects.
Website maintenance is critical to if you are trying to rank your website in search pages. Websites with old, stagnant content rank much lower in search engine listings. Most search engines, in fact, including Google, crawl your page’s “if-modified-since” HTTP header to determine whether it is even worth crawling. Failing to make frequent updates or changes will cause you to be dropped below your competitors in the search results and cost your business revenue over time.
Here are some reasons you would want to maintain your website:
- Keep visitors interested
Fresh content added regularly retains customers to see what’s new. As often as possible feature creative new content, text, graphics or images that relate to your industry to attract new and repeat visitors.
- Add new or update products and services
Your website is a show piece of what your brand offers. If you have a new product or service to offer and it is not on the site, visitors won’t know about it or if you offer it. Customers will also become frustrated if what you are offering online is not available anymore.
- Maintain your Google rankings
Google gives more authority to web sites that are constantly updated because they want to present the best quality content to their search engine users.
- Keep your website links from breaking
When maintaining your website, links within the website will fail to break and you can keep the website healthy constantly.
- Keep up with changing technology
Web technology is constantly changing, and some of those changes can benefit your search engine placement and the overall function of your site.